{"id":1645,"date":"2025-09-30T09:41:37","date_gmt":"2025-09-30T09:41:37","guid":{"rendered":"https:\/\/godo.is\/verdstyring-101\/"},"modified":"2025-10-02T04:27:06","modified_gmt":"2025-10-02T04:27:06","slug":"verdstyring-101","status":"publish","type":"post","link":"https:\/\/godo.is\/is\/verdstyring-101\/","title":{"rendered":"Ver\u00f0st\u00fdring 101"},"content":{"rendered":"

Almennt er tali\u00f0 a\u00f0 ver\u00f0st\u00fdring hafi byrja\u00f0 \u00e1 sj\u00f6unda \u00e1ratug s\u00ed\u00f0ustu aldar af Robert Crandall hj\u00e1 American Airlines. Eftir umfangsmikla kostna\u00f0argreiningu voru ni\u00f0urst\u00f6\u00f0urnar \u00fe\u00e6r a\u00f0 me\u00f0 \u00fev\u00ed a\u00f0 fjarl\u00e6gja eina \u00f3l\u00edfu \u00far matse\u00f0il American Airline spara\u00f0ist um 40\u00fe USD \u00e1rlega \u00e1n \u00feess a\u00f0 nokkur vi\u00f0skiptavinur yr\u00f0i var vi\u00f0 lakari \u00fej\u00f3nustu. \u00c1 sama \u00e1ratug me\u00f0 notkun \u00f6flugra t\u00f6lvukerfa, \u00e1 m\u00e6likvar\u00f0a \u00feess t\u00edma, h\u00f3f Crandall a\u00f0 greina ver\u00f0lagningu samkeppnisa\u00f0ila og eftirspurn eftir flugmi\u00f0um. Me\u00f0 g\u00f6gnin a\u00f0 vopni h\u00f3f American Airlines a\u00f0 breyta ver\u00f0um \u00e1 flugmi\u00f0um \u00ed samr\u00e6mi og me\u00f0 \u00fev\u00ed var\u00f0 ver\u00f0st\u00fdring til. \u00c1 n\u00e6stu \u00e1rum byrja\u00f0i ver\u00f0st\u00fdring a\u00f0 dreifast yfir \u00ed h\u00f3tel og b\u00edlaleigur og far\u00feegar f\u00f3ru a\u00f0 s\u00e6tta sig vi\u00f0 \u00fe\u00e1 hugsun a\u00f0 \u00feeir hafi ekki greitt sama ver\u00f0 og far\u00feeginn \u00ed s\u00e6tinu vi\u00f0 hli\u00f0ina \u00e1 \u00feeim.<\/p>\n

\u00dea\u00f0 m\u00e1 \u00fe\u00f3 ekki hugsa um ver\u00f0st\u00fdringu sem ver\u00f0m\u00e6task\u00f6pun. Ver\u00f0st\u00fdring ein og s\u00e9r spilar bara me\u00f0 \u00fe\u00e1 h\u00f6nd sem henni er gefin. \u00de.e. a\u00f0 \u00e1n s\u00f6lulei\u00f0a, framsetning og l\u00fdsingar \u00e1 s\u00f6lur\u00e1sum marka\u00f0ssetningar og umsagna gerir \u00fea\u00f0 mj\u00f6g l\u00edti\u00f0 a\u00f0 f\u00e6ra ver\u00f0 upp og ni\u00f0ur. Ver\u00f0st\u00fdring er fyrst og fremst t\u00f3l til a\u00f0 besta tekjur \u00e1 \u00feeim undirliggjandi ver\u00f0m\u00e6tum sem veri\u00f0 er a\u00f0 vinna me\u00f0. Einnig m\u00e1 hugsa um ver\u00f0st\u00fdringu sem \u00f6flugt samkeppnis t\u00f3l, \u00fear sem \u00f6flug ver\u00f0st\u00fdring getur auki\u00f0 umfang \u00feegar eftirspurn er l\u00edtil \u00e1 kostna\u00f0 samkeppnisa\u00f0ila. Eins og hugmynd Roberts Crandall um a\u00f0 draga eina \u00f3l\u00edfu fr\u00e1 matse\u00f0linum \u00fe\u00e1 \u00e1 \u00fea\u00f0 sama vi\u00f0 ver\u00f0lagningu, sm\u00e1 h\u00e6kkun \u00ed me\u00f0alver\u00f0i margfalda\u00f0 yfir gistin\u00e6tur \u00e1rsins safnast upp. <\/p>\n

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Almennt eru miklar \u00fdkur e\u00f0a s\u00f6gur um umfang ver\u00f0st\u00fdringar og \u00fe\u00e6r a\u00f0ger\u00f0ir sem nota\u00f0ar eru. \u00cd sannleika \u00fe\u00e1 liggur 80% af ver\u00f0st\u00fdringu \u00ed \u00fev\u00ed a\u00f0 greina g\u00f6gn, hafa g\u00f3\u00f0a yfirs\u00fdn \u00ed formi rekstrar sk\u00fdrsla og breg\u00f0ast vi\u00f0 \u00ed samr\u00e6mi. Eins og fer\u00f0alag fr\u00e1 Reykjav\u00edk til Akureyrar, \u00fe\u00e1 m\u00e1 segja a\u00f0 st\u00e6r\u00f0irnar hversu langt \u00fe\u00fa er kominn og \u00e1 hva\u00f0a me\u00f0alhra\u00f0a \u00fe\u00fa ekur \u00e1, s\u00e9u \u00fe\u00e6r sem gefi besta mynd af \u00fev\u00ed hven\u00e6r \u00fe\u00fa kemst \u00e1 \u00e1fangasta\u00f0. Ef \u00fe\u00fa ert \u00e1 undan \u00e1\u00e6tlun \u00fe\u00e1 getur \u00fe\u00fa m\u00f6gulega h\u00e6gt \u00e1 \u00fe\u00e9r og spara\u00f0 eldsneyti. N\u00e1kv\u00e6mlega eins og h\u00e6gt er a\u00f0 h\u00e6gja \u00e1 s\u00f6lu me\u00f0 h\u00e6rra ver\u00f0i ef h\u00fan er of hr\u00f6\u00f0. \u00dea\u00f0 sama \u00e1 um greiningu \u00e1 s\u00f6lulei\u00f0um og undirliggjandi ver\u00f0um. <\/p>\n

Notandi d\u00e6mi\u00f0 h\u00e9r a\u00f0 ofan \u00fe\u00e1 eru fleiri m\u00f6guleikar en a\u00f0 keyra nor\u00f0ur. \u00dea\u00f0 er h\u00e6gt a\u00f0 leigja s\u00e9r \u00feyrlu e\u00f0a taka str\u00e6t\u00f3, me\u00f0 tilheyrandi sparna\u00f0i e\u00f0a auknum kostna\u00f0i. Eins og or\u00f0atilt\u00e6ki\u00f0 segir: \u201cEngum vantar hj\u00e1lp vi\u00f0 a\u00f0 selja bj\u00f3r f\u00f6studaginn fyrir Verslunarmannahelgi\u201d<\/em>. Er engin \u00e1st\u00e6\u00f0a er a\u00f0 vera me\u00f0 tilbo\u00f0 e\u00f0a nota \u00feyrlu \u00feegar \u00fea\u00f0 liggur ekkert \u00e1.<\/p>\n

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Ver\u00f0st\u00fdring sett \u00ed samhengi<\/h2>\n

En \u00fev\u00ed mi\u00f0ur \u00fe\u00e1 er n\u00e1lgunin m\u00f6gulega ekki alveg svona einf\u00f6ld, marka\u00f0ir og eftirspurn breytast hratt of \u00f3fyrirsj\u00e1anlega. Neikv\u00e6\u00f0ar fr\u00e9ttir vegna m\u00f6gulegs eldgos n\u00e1l\u00e6gt bygg\u00f0 e\u00f0a \u00f3kyrr\u00f0ar \u00ed heiminum getur haft mikil \u00e1hrif b\u00e6\u00f0i \u00e1 eftirspurn og ekki s\u00ed\u00f0ur kaup heg\u00f0un neytenda. Ver\u00f0teygni vara getur veri\u00f0 breytileg og \u00fear er leiga \u00e1 b\u00edlaleigub\u00edl e\u00f0a gisting \u00e1 h\u00f3telherbergi engin undantekning. Ef eitthva\u00f0 \u00fe\u00e1 er h\u00fan merkilega mikil, en er h\u00fan alltaf eins? Er varan a\u00f0 heims\u00e6kja \u00cdsland s\u00fa sama \u00ed jan\u00faar og j\u00fal\u00ed? Svari\u00f0 er einfalt og \u00fea\u00f0 er nei. B\u00e6\u00f0i b\u00f3kunar heg\u00f0un og ver\u00f0teygni er \u00f6nnur eftir t\u00edmabilum alveg eins og \u00f6ryggi me\u00f0 \u00fev\u00ed a\u00f0 n\u00e1 nor\u00f0ur \u00e1 r\u00e9ttum t\u00edma \u00ed jan\u00faar e\u00f0a j\u00fal\u00ed. <\/p>\n

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Ver\u00f0st\u00fdring framt\u00ed\u00f0arinnar<\/h2>\n

Framt\u00ed\u00f0in \u00ed ver\u00f0st\u00fdringu liggur \u00ed kunnulega \u00e1tt, e\u00f0a \u00e1tt gervigreindar. \u00c1st\u00e6\u00f0an fyrir \u00fev\u00ed er einf\u00f6ld, me\u00f0 fleiri breytum og \u00edtarlegri greiningu er manninum hreinlega \u00f3gerlegt a\u00f0 n\u00e1 yfir og taka \u00e1kv\u00f6r\u00f0un \u00e1\u00f0ur en n\u00fd g\u00f6gn birtast og ferli\u00f0 byrjar aftur. Godo hefur sem d\u00e6mi hafi\u00f0 innlei\u00f0ingu \u00e1 ver\u00f0st\u00fdringar hugb\u00fana\u00f0i sem heitir Atomize. Atomize<\/a> tekur inn \u00e1\u00f0ur \u00f3\u00feekkt magn af g\u00f6gnum \u00e1samt \u00fev\u00ed a\u00f0 framkv\u00e6ma fj\u00f6lda \u00fatreikninga langt umfram getu og t\u00edma almennra starfsmanna. <\/p>\n

Sem d\u00e6mi eru leitar t\u00f6lur s\u00f6lus\u00ed\u00f0a eftir gistingu framt\u00ed\u00f0arinnar metnar \u00ed \u00e1kv\u00f6r\u00f0unart\u00f6kuna. \u00de.e. er \u00fe\u00f6rf \u00e1 \u00fev\u00ed a\u00f0 breg\u00f0ast vi\u00f0 b\u00f3kunarleysi 10 m\u00e1nu\u00f0i fram \u00ed t\u00edmann e\u00f0a ekki? Eru jafn margir og \u00e1\u00f0ur a\u00f0 sko\u00f0a Reykjav\u00edk \u00ed mars og \u00e1\u00f0ur? Einnig sp\u00e1ir kerfi\u00f0 fyrir um alla s\u00f6lu \u00e1 \u00f6llum ver\u00f0 punktum yfir t\u00edma og kross keyrir \u00e1 milli herbergjat\u00fdpa. \u00deannig a\u00f0 t\u00f6lfr\u00e6\u00f0il\u00edk\u00f6n greina h\u00e1m\u00f6rkun \u00e1 tekjum deilt me\u00f0 tilt\u00e6kum herbergjum(e. RevPar), ni\u00f0ur \u00e1 dag n\u00e6stu 12-18 m\u00e1nu\u00f0i fram \u00ed t\u00edmann. Og hversu oft og hratt gerist \u00feessi greining? Allt ni\u00f0ur \u00ed a\u00f0 n\u00fdir \u00fatreikningar s\u00e9u sendir um lei\u00f0 og n\u00fd b\u00f3kun e\u00f0a afb\u00f3kun \u00e1 s\u00e9r sta\u00f0. <\/p>\n

Framt\u00ed\u00f0in er sannarlega spennandi og \u00e6tli \u00fea\u00f0 s\u00e9 langt \u00ed a\u00f0 h\u00f3teli\u00f0 sem \u00fe\u00fa b\u00f3kar \u00e1 Akureyri ver\u00f0i 100% ver\u00f0lagt af gervigreind og a\u00f0 b\u00edlinn sem \u00fe\u00fa farir \u00e1 ver\u00f0i sj\u00e1lfkeyrandi. <\/p>\n

H\u00f6fundur: Stefnir Agnarsson<\/p>","protected":false},"excerpt":{"rendered":"

Almennt er tali\u00f0 a\u00f0 ver\u00f0st\u00fdring hafi byrja\u00f0 \u00e1 sj\u00f6unda \u00e1ratug s\u00ed\u00f0ustu aldar af Robert Crandall hj\u00e1 American Airlines. Eftir umfangsmikla kostna\u00f0argreiningu voru ni\u00f0urst\u00f6\u00f0urnar \u00fe\u00e6r a\u00f0 me\u00f0 \u00fev\u00ed a\u00f0 fjarl\u00e6gja eina \u00f3l\u00edfu \u00far matse\u00f0il American Airline spara\u00f0ist um 40\u00fe USD \u00e1rlega \u00e1n \u00feess a\u00f0 nokkur vi\u00f0skiptavinur yr\u00f0i var vi\u00f0 lakari \u00fej\u00f3nustu. \u00c1 sama \u00e1ratug me\u00f0 notkun […]<\/p>\n","protected":false},"author":2,"featured_media":1722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":10,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-1645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-icelandic"],"acf":[],"_links":{"self":[{"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/posts\/1645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/comments?post=1645"}],"version-history":[{"count":4,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/posts\/1645\/revisions"}],"predecessor-version":[{"id":1986,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/posts\/1645\/revisions\/1986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/media\/1722"}],"wp:attachment":[{"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/media?parent=1645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/categories?post=1645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/tags?post=1645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}