{"id":1650,"date":"2025-09-30T09:41:37","date_gmt":"2025-09-30T09:41:37","guid":{"rendered":"https:\/\/godo.is\/verdstyring-hotela-og-gististada\/"},"modified":"2025-10-02T04:27:02","modified_gmt":"2025-10-02T04:27:02","slug":"verdstyring-hotela-og-gististada-f9b1b","status":"publish","type":"post","link":"https:\/\/godo.is\/is\/verdstyring-hotela-og-gististada-f9b1b\/","title":{"rendered":"Ver\u00f0st\u00fdring h\u00f3tela og gistista\u00f0a"},"content":{"rendered":"

Markmi\u00f0:<\/strong> H\u00e1marka tekjur og b\u00f3kanir \u00feegar Covid-19 er loki\u00f0.<\/em><\/p>\n

Undanfarin \u00e1r hefur samkeppni \u00e1 h\u00f3telmarka\u00f0i fari\u00f0 har\u00f0nandi samhli\u00f0a auknu frambo\u00f0i. Kr\u00f6fur fer\u00f0amanna um sanngj\u00f6rn ver\u00f0, g\u00e6\u00f0i, upplifanir og \u00fej\u00f3nustu hafa einnig aukist og mikilv\u00e6gt fyrir fyrirt\u00e6ki a\u00f0 standa undir v\u00e6ntingum gesta \u00feannig a\u00f0 \u00feeir f\u00e1i \u00fea\u00f0 vir\u00f0i \u00far vi\u00f0skiptum sem \u00feeir v\u00e6nta \u00e1 sama t\u00edma og fyrirt\u00e6ki\u00f0 f\u00e1i eins gott ver\u00f0 og m\u00f6gulegt er hverju sinni fyrir v\u00f6runa. <\/p>\n

N\u00fa kve\u00f0ur vi\u00f0 annan t\u00f3n \u00ed fer\u00f0a\u00fej\u00f3nustu um heim allann og erfitt a\u00f0 segja til um hven\u00e6r fer\u00f0al\u00f6g ver\u00f0a jafn t\u00ed\u00f0 og \u00feau voru fyrir Covid-19. \u00c1 \u00feessum ford\u00e6malausu t\u00edmum er mikilv\u00e6gt fyrir stj\u00f3rnendur h\u00f3tela a\u00f0 nota t\u00edmann vel til a\u00f0 greina og f\u00edn-stilla alla \u00fe\u00e6tti starfseminnar. \u00dea\u00f0 gefst sjaldan jafn g\u00f3\u00f0ur t\u00edmi til \u00feess a\u00f0 hreinsa til \u00ed kjallaranum og einmitt n\u00fana \u00feegar f\u00e1ir e\u00f0a engir gestir eru a\u00f0 heims\u00e6kja h\u00f3teli\u00f0.<\/p>\n

\u201e\u00cd \u00f6flugu vi\u00f0skiptaumhverfi er ver\u00f0st\u00fdring \u00ed senn b\u00e6\u00f0i l\u00edfsnau\u00f0synleg og fl\u00f3kin – s\u00e9rstaklega \u00feegar marka\u00f0urinn breytist hratt\u201e<\/em><\/p>\n

Virk ver\u00f0st\u00fdring er mj\u00f6g mikilv\u00e6g, s\u00e9r \u00ed lagi \u00ed s\u00edbreytilegu rekstrarumhverfi og vi\u00f0 marka\u00f0sa\u00f0st\u00e6\u00f0ur sem breytast hra\u00f0ar en nokkru sinni fyrr. \u00dea\u00f0 er \u00fev\u00ed a\u00f0 m\u00f6rgu a\u00f0 huga og h\u00f6fum vi\u00f0 teki\u00f0 saman helstu atri\u00f0i sem hafa \u00fearf \u00ed huga til a\u00f0 n\u00e1 g\u00f3\u00f0um \u00e1rangri \u00ed ver\u00f0st\u00fdringu. <\/p>\n

Breytileg ver\u00f0lagning<\/h3>\n

Me\u00f0 t\u00e6kni\u00fer\u00f3un sem gerir breytilega ver\u00f0st\u00fdringu au\u00f0velda hefur ver\u00f0lagning fyrir h\u00f3tel og gistista\u00f0i breyst miki\u00f0 s\u00ed\u00f0ustu \u00e1r. \u00dea\u00f0 heyrir n\u00e1nast s\u00f6gunni til a\u00f0 bj\u00f3\u00f0a f\u00f6st ver\u00f0 eftir \u00e1rst\u00ed\u00f0um l\u00edkt og t\u00ed\u00f0ka\u00f0ist h\u00e9r \u00e1\u00f0ur fyrr. N\u00fa er fremur horft \u00ed frambo\u00f0, eftirspurn, samkeppnisa\u00f0ila o.fl sem g\u00f3\u00f0ur hugb\u00fana\u00f0ur er flj\u00f3tur a\u00f0 l\u00e6ra a\u00f0 lesa. Ver\u00f0lagning er vandas\u00f6m og erfitt getur reynst a\u00f0 finna\u201cr\u00e9tt\u201d ver\u00f0 sem er \u00ed takt vi\u00f0 v\u00e6ntingar gesta hverju sinni. Me\u00f0 hj\u00e1lp algr\u00edms (e.algorithm) geta ver\u00f0st\u00fdringat\u00f3l \u00e1 bor\u00f0 vi\u00f0 Godo Primo<\/a> reikna\u00f0 \u00fat hven\u00e6r \u00e1 a\u00f0 h\u00e6kka og l\u00e6kka ver\u00f0 me\u00f0 tilliti til breytna sem geta veri\u00f0 mismunandi eftir sta\u00f0setningu, samkeppnisa\u00f0ilum, st\u00e6r\u00f0 h\u00f3tels og fleiru. Ef ekki er notast vi\u00f0 ver\u00f0st\u00fdringart\u00f3l er mikilv\u00e6gt a\u00f0 vera vakandi fyrir sveiflum og n\u00fdta breytilega ver\u00f0lagningu til a\u00f0 standa sterkt \u00e1 marka\u00f0i. <\/p>\n

Ver\u00f0flokkar og takmarkanir<\/h3>\n

Draumur allra h\u00f3telstj\u00f3ra er a\u00f0 finna hi\u00f0 fullkomna ver\u00f0 \u00e1 v\u00f6ru sem skilar b\u00e6\u00f0i sem mestu \u00ed b\u00f3khaldi\u00f0 \u00e1samt \u00fev\u00ed a\u00f0 vera fullkomlega \u00ed takt vi\u00f0 v\u00e6ntingar kaupandans. \u00deegar kemur a\u00f0 uppsetningu \u00e1 ver\u00f0flokkum fyrir h\u00f3tel og gistista\u00f0i, \u00fe\u00e1 skiptir miklu m\u00e1li a\u00f0 \u00e1tta sig \u00e1 og \u00feekkja \u00fearfir m\u00f6gulegra kaupenda hvort sem um r\u00e6\u00f0ir fer\u00f0askrifstofur, h\u00f3pa e\u00f0a einstaklinga. Hinn eini r\u00e9tti ver\u00f0flokkur finnst ekki nema tillit s\u00e9 teki\u00f0 til v\u00e6ntinga gesta, afp\u00f6ntunar-reglna, dvalart\u00edma, \u00e1rst\u00edma og fj\u00f6lda gesta<\/p>\n

Ver\u00f0st\u00fdring og vi\u00f0skiptagreind<\/h3>\n

Vi\u00f0 n\u00fdtum okkur t\u00e6knina s\u00edfellt meira til \u00feess a\u00f0 taka yfir \u00e1kve\u00f0na \u00fe\u00e6tti \u00ed daglegu l\u00edfi okkar hvort sem er \u00ed vinnu e\u00f0a heima fyrir. Vi\u00f0 sj\u00e1um \u00feetta bers\u00fdnilega \u00feegar kemur a\u00f0 ver\u00f0st\u00fdringu fyrir h\u00f3tel og gistista\u00f0i. Me\u00f0 \u00fev\u00ed a\u00f0 n\u00fdta s\u00e9r kerfi sem b\u00fd\u00f0ur upp \u00e1 vi\u00f0skiptagreindar-algoritma sem notar uppl\u00fdsingar um allt fr\u00e1 samkeppni, me\u00f0altali ver\u00f0flokka, birg\u00f0um og kr\u00f6fum \u00e1 marka\u00f0i f\u00e1um vi\u00f0 b\u00e6\u00f0i g\u00f3\u00f0a inns\u00fdn og \u00e1rei\u00f0anleg g\u00f6gn sem annars er mj\u00f6g t\u00edmafrekt a\u00f0 kalla fram og meta handvirkt. A\u00f0 beita reglum og stillingum \u00ed \u00feessum reikniritum sem mi\u00f0a vi\u00f0 s\u00e9rstakar \u00fearfir tiltekinnar eignar, fylgjast st\u00f6\u00f0ugt me\u00f0 og a\u00f0laga kerfi\u00f0 \u00ed samr\u00e6mi vi\u00f0 \u00fer\u00f3un er lykilatri\u00f0i til a\u00f0 n\u00e1 sem bestum \u00e1rangri \u00feegar kemur a\u00f0 ver\u00f0st\u00fdringu.<\/p>\n

Hven\u00e6r er nau\u00f0synlegt a\u00f0 h\u00e6kka e\u00f0a l\u00e6kka ver\u00f0?<\/h3>\n

\u00de\u00f3 svo a\u00f0 vi\u00f0skiptagreind s\u00e9r a\u00f0 ry\u00f0ja s\u00e9r \u00e6 meira r\u00fams \u00e1 marka\u00f0i \u00ed dag er mannlegi \u00fe\u00e1tturinn \u00ed ver\u00f0st\u00fdringu enn \u00f3metanlegur \u00ed greiningu. Ekki er h\u00e6gt a\u00f0 m\u00e6la \u00f6ll gildi me\u00f0 reikniriti e\u00f0a vi\u00f0skiptagreind og \u00fev\u00ed er mikilv\u00e6gt a\u00f0 geta teki\u00f0 \u00e1kvar\u00f0anir \u00ed tengslum vi\u00f0 marka\u00f0sstefnu og s\u00e9rst\u00f6\u00f0u vi\u00f0 rekstur. \u00dea\u00f0 er \u00fev\u00ed mikilv\u00e6gt a\u00f0 skilja b\u00e6\u00f0i efsta og ne\u00f0sta \u00fer\u00f6skuldinn \u00e1 ver\u00f0bili tiltekinna v\u00f6ruflokka og hven\u00e6r er nau\u00f0synlegt a\u00f0 l\u00e6kka e\u00f0a h\u00e6kka ver\u00f0in. \u00dev\u00ed er nau\u00f0synlegt a\u00f0 geta svara\u00f0 spurningum \u00e1 bor\u00f0 vi\u00f0:<\/p>\n

    \n
  • Er afsl\u00e1tturinn \u00e1 \u00e1kve\u00f0num t\u00edmabilum of h\u00e1r ?<\/li>\n
  • F\u00e1um vi\u00f0 sama fj\u00f6lda b\u00f3kana ef ver\u00f0i\u00f0 \u00e1 herberginu er a\u00f0eins d\u00fdrara ?<\/li>\n
  • \u00dearf \u00e9g a\u00f0 l\u00e6kka ver\u00f0i\u00f0 \u00e1 herberginu yfir j\u00f3lavert\u00ed\u00f0ina<\/li>\n<\/ul>\n

    \u00deessar spurningar skipta reksturinn gr\u00ed\u00f0arlega miklu m\u00e1li ef sv\u00f6rin vi\u00f0 \u00feeim byggja \u00e1 vel \u00edgrunda\u00f0ri ver\u00f0st\u00fdringu.  <\/p>\n

    \u00dear sem \u00fea\u00f0 b\u00faa ekki \u00f6ll h\u00f3tel svo vel a\u00f0 hafa starfsf\u00f3lk \u00e1 s\u00ednum sn\u00e6rum sem flokkast undir s\u00e9rfr\u00e6\u00f0inga \u00e1 svi\u00f0i ver\u00f0st\u00fdringar \u00fearf oft a\u00f0 leita \u00fat fyrir veggi rekstrarins til \u00feess a\u00f0 s\u00e6kja \u00fe\u00e1 s\u00e9rfr\u00e6\u00f0i\u00feekkingu.<\/p>\n

    Rekstrar\u00fej\u00f3nustur fyrir h\u00f3tel og gistista\u00f0i<\/h3>\n

    H\u00f3tel og gistista\u00f0ir eru \u00ed s\u00ed-vaxandi m\u00e6li byrju\u00f0 a\u00f0 \u00fatvista hluta starfsemi sinnar til fyrirt\u00e6kja sem s\u00e9rh\u00e6fa sig \u00e1 svi\u00f0i ver\u00f0st\u00fdringar, s\u00f6luhagr\u00e6\u00f0ingar, gestasamskipta og b\u00f3kunarskrifstofa. \u00c1vinningur af \u00fatvistun er marg\u00fe\u00e6ttur og felur oftar en ekki \u00ed s\u00e9r endurskipulagningu rekstrarins sem lei\u00f0ir til minni rekstrarkostna\u00f0ar, aukinnar s\u00f6lu og \u00fea\u00f0 sem mikilv\u00e6gast er af \u00f6llu, j\u00e1kv\u00e6\u00f0ari gesta-upplifunar.<\/p>\n

    G\u00f3\u00f0 ver\u00f0st\u00fdring er \u00e1n efa einn mikilv\u00e6gasti \u00fe\u00e1tturinn \u00ed \u00e1rangursr\u00edkum h\u00f3telrekstri ef henni er gefin g\u00f3\u00f0ur gaumur. Velta h\u00f3tela \u00e1 \u00e1rsgrundvelli breytist til betri vegar \u00e1 sk\u00f6mmum t\u00edma ef ver\u00f0st\u00fdring er tekin til greina og tekin alvarlega. Kraftmikil og samkeppnish\u00e6f ver\u00f0lagning, vel skilgreindir ver\u00f0flokkar, takmarkanir, vi\u00f0skiptagreind og eftirspurn \u00e1 marka\u00f0i eru a\u00f0eins hluti af \u00feeim \u00fe\u00e1ttum sem \u00fearf a\u00f0 hafa \u00ed huga vi\u00f0 innlei\u00f0ingu \u00e1 tr\u00faver\u00f0ugri vi\u00f0skipta\u00e1\u00e6tlun fyrir hvert h\u00f3tel.<\/p>\n

    Framt\u00ed\u00f0 fer\u00f0a\u00fej\u00f3nustunnar<\/h3>\n

    \u00dea\u00f0 er engin spurning a\u00f0 heimsfaraldurinn hefur haft skelfileg \u00e1hrif \u00e1 fer\u00f0a\u00fej\u00f3nustu um heim allan. \u00dea\u00f0 er \u00fe\u00f3 von allra a\u00f0 fer\u00f0a\u00fej\u00f3nustan n\u00e1i s\u00e9r \u00e1 strik sem fyrst me\u00f0 j\u00e1kv\u00e6\u00f0um breytingum \u00ed f\u00f6r me\u00f0 s\u00e9r.  Ef marka m\u00e1 \u00fe\u00e6r svi\u00f0smyndir sem danska framt\u00ed\u00f0ar ranns\u00f3knarstofnunin setti fram \u00e1 fundi ANTOR (Association of National Tourist Office Representatives) \u00feann 23. apr\u00edl 2020, \u00fe\u00e1 ver\u00f0ur l\u00f6g\u00f0 s\u00e9rst\u00f6k \u00e1hersla \u00ed fer\u00f0a\u00fej\u00f3nustu, eftir a\u00f0 K\u00f3r\u00f3nufaraldrinum l\u00fdkur, \u00e1 traust, \u00f6ryggi, heilsu, sj\u00e1lfb\u00e6rni og s\u00ed\u00f0ast en ekki s\u00edst \u00e1 t\u00e6kniv\u00e6\u00f0ingu og sj\u00e1lfvirkni.<\/p>\n

    \u00dea\u00f0 er lj\u00f3st a\u00f0 ver\u00f0st\u00fdring kemur til me\u00f0 a\u00f0 ver\u00f0a bygg\u00f0 enn frekar \u00e1 t\u00e6kni og sj\u00e1lfvirkni \u00ed framt\u00ed\u00f0inni l\u00edkt og fleira \u00ed fer\u00f0a\u00fej\u00f3nustu  Ver\u00f0st\u00fdring er fl\u00f3kin og \u00fea\u00f0 \u00fearf a\u00f0 huga a\u00f0 m\u00f6rgum breytum til a\u00f0 vel takist til. \u00dea\u00f0 er mikilv\u00e6gt a\u00f0 huga a\u00f0 \u00feessum m\u00e1lum fyrr en seinna og vera vel undirb\u00fain \u00feegar heimurinn fer a\u00f0 fer\u00f0ast \u00e1 n\u00fd.<\/p>","protected":false},"excerpt":{"rendered":"

    Markmi\u00f0: H\u00e1marka tekjur og b\u00f3kanir \u00feegar Covid-19 er loki\u00f0. Undanfarin \u00e1r hefur samkeppni \u00e1 h\u00f3telmarka\u00f0i fari\u00f0 har\u00f0nandi samhli\u00f0a auknu frambo\u00f0i. Kr\u00f6fur fer\u00f0amanna um sanngj\u00f6rn ver\u00f0, g\u00e6\u00f0i, upplifanir og \u00fej\u00f3nustu hafa einnig aukist og mikilv\u00e6gt fyrir fyrirt\u00e6ki a\u00f0 standa undir v\u00e6ntingum gesta \u00feannig a\u00f0 \u00feeir f\u00e1i \u00fea\u00f0 vir\u00f0i \u00far vi\u00f0skiptum sem \u00feeir v\u00e6nta \u00e1 sama t\u00edma […]<\/p>\n","protected":false},"author":2,"featured_media":1723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":15,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-1650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-icelandic"],"acf":[],"_links":{"self":[{"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/posts\/1650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/comments?post=1650"}],"version-history":[{"count":2,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/posts\/1650\/revisions"}],"predecessor-version":[{"id":1985,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/posts\/1650\/revisions\/1985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/media\/1723"}],"wp:attachment":[{"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/media?parent=1650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/categories?post=1650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/godo.is\/is\/wp-json\/wp\/v2\/tags?post=1650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}