Customer stories

Seljalandsfoss Horizons is a family-run cottage hotel in South Iceland, surrounded by the dramatic landscapes the region is known for. The property consists of 12 private cottages, each accommodating up to four guests and offering an independent, peaceful stay just moments from the iconic Seljalandsfoss waterfall.

GODO has worked with Seljalandsfoss Horizons since 2019, supporting the property across guest communication, revenue management, channel management, treasury and booking-office operations. For Aron, Managing Director of Seljalandsfoss Horizons, GODO has simply become part of the way the property operates.

Revenue Management Built Around the Property

Iceland is a highly seasonal market, so pricing and distribution require constant attention. Demand can be very strong during the summer, while winter and shoulder periods behave differently. For Seljalandsfoss Horizons, the goal is not simply to set prices ahead of the season but to continuously adapt as demand develops.

The Growth team works closely with Aron, throughout the year, building strategies for high, mid and low seasons and then adjusting them based on booking pace, market conditions and competitor activity.

What Aron particularly values is that the strategy is built around the property itself. This property-specific approach is important for Seljalandsfoss Horizons, as the property does not want its pricing to simply follow that of other accommodation providers in the area.

“We’re constantly looking at the prices. We’re getting updates, we’re getting ideas, and when the property gets booked and we see an increase, the prices go up. We’ve been able to maintain consistently strong occupancy throughout the year, and we’re very happy with the level of performance the property continues to achieve.”

This approach has helped Seljalandsfoss Horizons maintain strong occupancy throughout the year, including during Iceland’s quieter seasons. For Seljalandsfoss Horizons, that combination of tailored pricing, active revenue management and balanced distribution supports both occupancy and long-term commercial stability.

Guest Communication That Reflects the Property

“To be able to put communication to the side and have it handled by somebody you trust is invaluable. I don’t know how I would do without it.”

Seljalandsfoss Horizons operates differently from a traditional hotel. With private cottages and no conventional lobby or front desk, reliable guest communication is especially important.

For Aron, good guest communication is not only about responding quickly. It also needs to sound and feel like Seljalandsfoss Horizons. Over time, the GODO team has learned the property’s tone, expectations and approach to looking after guests. That familiarity means the team can handle day-to-day communication while maintaining the personality and service standards of the property.

And when something needs to change, the process is simple. Aron can make a call or send an email, and the team adjusts. The result is consistent, professional guest communication without the need for Seljalandsfoss Horizons to operate a traditional reception team of its own.

A Growth Partner That Feels Like Part of the Team

That sense of partnership is particularly valuable in a family-run business, where everyone is already responsible for several areas of the operation. Instead of having to manage every commercial and guest-facing task internally, Aron has a team he can reach with a call or an email whenever he needs advice or a solution. GODO has been there as Seljalandsfoss Horizons has grown, adapting its support as the needs of the business have changed. For Aron, after working this way for so many years, it is difficult to imagine operating differently.

GODO is no longer simply an external partner. It has become part of the team behind Seljalandsfoss Horizons’ continued growth.