As the high season winds down and winter approaches, now is the perfect moment to regroup, reflect, and prepare for what’s next. While we enjoy this pause, let’s use it wisely to ensure we’re ready to hit the ground running when guests return. Here’s our go-to checklist to make the most of this off-season downtime.
- Tackle Repairs and Upgrades
The off-season is the ideal time to check those maintenance tasks off the list, from replacing squeaky doors to upgrading amenities that enhance guest satisfaction. Taking care of these improvements now minimizes disruptions during peak times. If technology updates feel overwhelming, consider scheduling a meeting with our Godo team to discuss options that fit your budget. - Dive Into Your Data
If we don’t know where we stand, how can we plan our next move? Take a fresh look at last year’s data through your Godo Property or Booking Factory PMS. Analyzing occupancy trends, booking patterns, and guest feedback will reveal where improvements are needed and where your strengths lie. Need a hand? Our team is here to help set up advanced reports to guide data-driven decisions. - Streamline the Booking Process
It’s tough to make big changes to your PMS system during the high season, but now is a great time to optimize! Streamline the reservation process to make things easier for both your team and your guests. Consider adding personal touches, like customized booking confirmations. A few tweaks now can lead to smoother operations and happier guests when things get busy again. - Strengthen Your Guest Engagement
Effective guest engagement drives loyalty and referrals. Keep in touch with past guests by sharing updates on upcoming events, exclusive offers, and new property features. Consider a “Share with a Friend” discount to encourage word-of-mouth. Also, don’t forget to engage your local community—Reserva gift cards make a thoughtful offering and integrate seamlessly with your PMS. - Stay Up-to-Date with Local Events
Anticipate local festivals, events, and other happenings that might affect bookings. By planning around these dates, you can offer promotions to attract guests and prepare for any impact on operations. Think ahead for events like Black Friday, New Year’s, and Icelandic traditions like Þorrablót to make the most of local celebrations. - Refresh Your Website
First impressions matter! Update your website to showcase your property’s unique story, highlight new amenities, and feature local recommendations. Consider adding a direct booking promo code to encourage more bookings. Keeping your content fresh not only boosts your online presence but also makes a great first impression for potential guests. - Build a Social Media Plan
The off-season is perfect for planning social media content that keeps your property top-of-mind. Map out a content calendar, share guest photos, and give followers a behind-the-scenes look. Consistent, engaging posts remind travelers of the unique experiences your property offers, even when they’re not planning a trip. - Evaluate Staffing and Training
Review last year’s staffing needs and make adjustments for next season. Use this downtime to train new team members and cross-train existing ones. Well-prepared staff will help maintain high service standards as business picks up, setting your property up for success. - Set New Goals
Reflect on last year’s objectives and results, then map out where you’d like to be in the coming season. Whether it’s boosting direct bookings, enhancing guest satisfaction, or increasing revenue per available room (RevPAR), setting clear goals now will keep your off-season efforts focused. With Godo’s expertise in sales and revenue strategies, we’ll help ensure growth in the year ahead. - Elevate the Guest Experience
Even in the quieter season, let each guest feel valued. By focusing on personalized service, you can create experiences that lead to positive reviews and long-term loyalty. Make every interaction count by responding to guest feedback, showing that you care about their experiences. Each positive touchpoint today paves the way for future success.
Let’s make the off-season a productive one, setting the stage for a successful year to come!
Anna Sigurðardóttir
annasig@godo.is
Head of Business Relations